Tips to Boost Your Social Media Management
Social media has swept us all off our feet as we see the wonders happening from the 13 inches screen of your computer to just 5.5 inches of your mobile. Have you noticed how a catchy feed on social media lands you on the edge of your seat?
Welcome to the era of the digital world. A reality where all breathtaking experiences are delivered to you with just one click.
Even for a small country like Bhutan guarded by the tall mountains of Himalayas, the exposure to the digital world was not hard to achieve. The country opened its door to the internet and television in 1999. Since then there was no looking back, the outreach of the internet and social media has flourished tremendously.
According to Datareportal, there were 560 thousand social media users in Bhutan in January 2021. The number of social media users in Bhutan increased by 130 thousand between 2020 and 2021. Now, the number of users on the different platforms of social media is only increasing with Facebook being the most used social media site followed by Instagram. Currently, Bhutan has 500 thousand Facebook users and 110 thousand Instagram users in January 2021.
Social Media platforms have been a source of entertainment from their initial point of emergence but now they also have become an important medium for businesses to reach out to their customers and gain awareness. In Bhutan, Facebook is being used widely by corporations and private companies like Bank Of Bhutan Ltd, Bhutan National Bank, Bhutan Development Bank Ltd, etc to advertise their brands and attract customers.
Moreover, Instagram has become a hub for online shoppers helping entrepreneurs with building their businesses. Since Instagram emphasises visual content where posting ads and short videos trigger awareness and generate sales.
YouTube in Bhutan is mainly used for releasing music videos, promotional ads for businesses, and vlogging. One of the most famous vloggers in Bhutan is Thering Denkar, who is also the first person to have a solo travel vlogging site that has been promoting travel industries in the country.
TikTok is also gaining a lot of popularity in Bhutan lately. It is mostly used by youths for creating videos for entertainment. TikTok has also created a channel for music industries to promote their songs.
Pinterest and Twitter are not widely used in Bhutan. However, Twitter is an impactful medium to stir discussion and disseminate information. Whereas Pinterest helps people search for ideas and plans to progress their business providing aesthetic appeals to their products.
Given the fact that social media has been playing a vital role in enhancing businesses in the country, digital marketing is only booming. However, with the right social media management techniques, the country can improve and thrive in the world of digital marketing. So, do you want some tips to boost your social media management? First, you need to understand the term Social Media Management.
What is social media management?
Social media management is the process of analysing social media audiences and developing a strategy. Some of the social media management techniques that you can put to use are:
1) Conduct a social media audit
It will give you a granular picture of the effectiveness of your strategy allowing you to pinpoint where you’re wasting your resources. Hootsuite Insights gives a great overview of how well you’re apprehending the conversation in your space. Hootsuite Analytics allows you to create detailed reports of your performance across social channels. Facebook Audience Insights is a tool that can be used to give information about how many people are engaged on your business page on Facebook. Getting a compiled analysis can help you review your overall social efforts.
2) Analyse your target audience and interact with them.
Social media users yearn for real interaction with the brands they follow. Therefore, it’s important to interact and engage with your audience along with posting high-quality and relevant content. Hashtags play a vital role in connecting you to a social media conversation or discussion on a specific topic. Using hashtags enhances the outreach of your content. Always keep in mind that your hashtags should be suitable for your brand or business.
3) Be consistent
How consistently do you post on your social media site?
It’s crucial to be consistent if you want to stay connected to your audience. For some social media platforms like Twitter and Instagram, you need to be active multiple times per day to get the maximum potential from your audience. However, other regular Instagram posts and Facebook updates, don’t require much urgency.
To keep your social media pages updated and for regular posting schedule software like Hootsuite, Buffer, Sprout Social can be used to schedule your post. Hootsuite is one of the best and analysed software where you can schedule your post timely. The time you schedule your post to be uploaded also matters. The posts receive more numbers of engagement depending on the time you are scheduling. Therefore, choosing the best time to post is important. Create a social media calendar to plan, and schedule your post beforehand.
Are you thriving to extend the outreach of your brand?
The strategies mentioned above will guide you through your actions and help you move towards your goal of increasing awareness of your business. The right social media management strategies will not only help you work effectively to achieve your target but also prosper your brand and business. It’s all about managing your social media handles with scrutiny, analysis, interaction, and consistency. Follow the tips to accomplish your desired results for your business.
Written by: Shanti Limbu